Unfortunately I don't have any absurd stories to back-up the title of this post, but I did receive some great feedback from my peers and professors during our recent critique.
Name: Dutch is probably not the best path to take because most people won't understand it. The word "knead" is catching and can have a duo meaning. Keep working with it!
Font: It looks as though I am right on track with this, and I am fairly confident that I have already chosen what I think is the perfect fit.
Logo: Don't just use a word mark. Try to incorporate a recognizable symbol. Blue is not a good color to associate food with, but my idea of an orange color palette (to coincide with the Orange Family, which is the royalty in Holland) would work great.
Add-Ons: My peers responded positively to my bike theme. I really wanted to try and tie an aspect of Dutch every-day living into the bakery, and I think this will be a lot of fun to add a bike rack and try to make packaging that is bike-friendly. I have a bit of write-up to do.
It was also suggested that I have a few tables with glass tops and my photos from Holland displayed underneath. Although most Dutch bakeries have only enough room for customers to order and pick-up products (space is tight in Holland), I think the photos will be a great addition to incorporate a sense of Holland into my bakery.
Jolene provided me with sound advice as well. First she suggested that I consider making a website and a business card to keep the bakery alive (for viewing purposes only) once the show is over. Her second suggestion was for me to speak with Dr. Miller's wife, Andrea, who also works for the college and whose family comes from Holland. Andrea would be an excellent external reviewer for my capstone, and I am really looking forward to hearing her point of view on my project.
Wat leuk!/What fun! :)
