Finally, a decision has been made!
The Product: Laundry detergent
My choice for my project may not be the most interesting at face value, but I think that the idea behind it is interesting. I want to focus on laundry detergent, and considering cultures and sustainability, laundry detergent could pose many environmental questions. People need to wash their clothes (or maintain decent hygiene in general),but they use different methods of doing so based on where they are in the
world and even how their country views caring for the planet.
I would be interested in portraying how types of laundry detergent could be marketed in different cultures, and maybe also launching a plan for conservation. This would not only show my interests in culture, informational graphics and packaging, but it would also give me a chance to implement another interest, science, as I would have a small focus with the packing on the concern for phosphorous levels in detergents (these get into water systems and cause eutrophication; an overgrowth of algae).
The Next Step: More research
My professor in Leiden wants me to conduct a week or so of intensive research to make certain that this product will work as I try to portray difference in marketing for cultures. I think it will be fun to sneak through stores in Holland with my camera, but I am also anxious to begin the actual design work.
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