I could think of no better time to be researching bakeries than during the holiday season -warm hearts, sweet treats, twinkling lights, and more importantly (at least for the Dutch), Sinterklaas.
Sinterklaas is celebrated on the eve of December 5 as Dutch children place their wooden shoes near the fireplace in the hopes of waking to find small gifts, candies and even a humorous poem waiting for them. This holiday is filled with songs and all sorts of delicious treats. This being said, I found it quite the privilege to be invited to the Bakkerij De Renet, perhaps the most favored bakery in the entire province of Limburg, as they finished up their Sinterklaas festivities and prepared the store for Christmas.
Besides the obvious - breads, pies, and cookies, - one of my favorite aspects of Bakkerij De Renet is their core value of customer satisfaction. Every product in the bakery is fresh and made by hand. What's more: every design aspect that has gone into the bakery's identity since day one has been crafted by the store owner!
Visiting Bakkerij De Renet was a fantastic way to begin formulating ideas for my package design (which will be a huge part of this project) and see what goes on behind the display cases.
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| Seals give a professional and personal feel |
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| So typically Dutch! |
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| I love bread baskets - especially those that are woven |
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| The height of the display cases is an important factor to take into consideration |
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