Monday, December 27, 2010

The Snow Storm May Have Shut Down Europe, but it Didn't Stop My Capstone Progress

Although my flight home from Holland was scheduled for 17 December 2010, I was not able to board the plane until 27 December 2010. Unlike in the States, Europe is unaccustomed to inches upon inches of snow covering its streets, houses, trees and so on. Luckily for me, I had befriended a lovely Dutch family that was glad to share their Christmas with me. And even though I did not have my usual design resources, I was not about to let a little snow stop me - after all I am from Ohio!

 I will detail my winter break in two parts:
  • Capstone Goals
  • Dealing with the Snow

Part I: Capstone Goals

1. Bakery Identity
 Why do people visit bakeries when supermarkets have so much variety? Bakeries offer extra quality and customer service that sets them apart. I want my bakery to be known for hard work, fresh ingredients, and good quality food. Everything is handmade and any left overs are used for the greater good (i.e. as food for livestock) rather than thrown out. 
 
2. Materials for Presentation
Lucky for me, my dad works for a bakery and my cousin is a baker! I spoke to both of them over break and found some great websites from which I can begin ordering packaging:
  • Innovative package design from Fabri-Kal
  • Moresco for biodegradable and compostable packaging
  • Aleece also told me about Nashville Wraps, which has tons and tons of packaging products - I really like the idea of having little windows in the bags to display the product
3. List of Bakery Items to Design
In addition to various types of packaging, I would also like to design the bakery's
  •  logo (I would like to use a wordmark)
  • serving/sample plate(s)
  • labels
  • order form
  • store layout
  • wall menu
  • award (the greatest way for a bakery to advertise is by entering contests and winning awards)
  • apron
  • signage (store, "road")
4. Test Run of Fake Bread (If I just leave a bunch of loaves in the gallery they will get moldy/stolen!)
My mom actually found an alternative recipe to preserve bread instead of make fake bread. We tested it and it really works. I will try this on other pastries, and I may also purchase some fake pies.

Considering the unpredictable circumstances, I am proud that I was still able to accomplish all of my winter break goals! Now, just for fun....

Part II: Lauren in de Sneuw/Lauren in the Snow

The snowman I built with my Dutch family!

Christmas Market in Aachen, Germany

Beginnings of the Christmas Tree Hunt

One of the Famous Dutch Windmills

I Chose the Christmas Tree!

Bakkerij De Renet Decorated for Christmas

Even the Rooster Liked the Snow!

Snowball Fight with the Neighbors

The Tree Decorated with Lights and Candies

Me on Christmas Day

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